Clive Crook, the senior editor of The Atlantic writes a short essay about his own opinion regarding recently deceased Steve Jobs, co-founder of Apple inc. In Crook's own words he describes Jobs as a "technological visionary, product developer extraordinaire, production-process innovator, industrial-design aesthete, and marketing genius, all in one." He goes on to defending all Job's works and assuming that now Apple is lost without him. Crook predicts that Apples best years are now behind them. "Apple's founder is irreplaceable." says Crooks, and explains how the new iPhone is impressive only because it was one of Jobs product launches. From now on, when Job has nothing to do with any of the other products, Crooks wonders what will happen to Apple. The author defends Steve Jobs by including some of his impressive devices, and continues to argue that Apple will not be the same without their co-founder, Jobs.
The short essay is persuasive and includes a great amount of personal opinions and examples. Crooks succeeds in providing information to support his statements, but at the same time he doesn't finish his thesis, of why Steve Jobs is so irreplaceable. The author gives examples of what Jobs has done for apple and how extraordinary Jobs has been as a co-founder, but he never mentions who could easily replace him like other essays about the topic argue. Tim Cook, who is mentioned in the first paragraph, is also an inventor and part of the company. Crooks persuasiveness is good, but maybe not enough.
http://www.theatlantic.com/business/archive/2011/10/the-irreplaceable-steve-jobs/246288/
http://www.theatlantic.com/business/archive/2011/10/the-irreplaceable-steve-jobs/246288/
