A freewilling address, full of digressions and personal chemistry, to change hearts and minds most effectively, verses Microsoft's PowerPoint. Which seems to be more persuasive and effective? Surprisingly, people choose to look at PowerPoint presentations. What Keller is most worried about is: "[Microsoft's] attempts to make PowerPoint easier to use, they have all these templates. They totally limit your ability to express yourself. Everybody's using the same color palette. It's one more way to choke the life out of creativity." PowerPoint is getting in our way of expressing our creativity and intelligence. It sets limits and boundaries when people share information or convey messages; it condenses and abbreviates the information. "What sort of world is reflected in PowerPoint? A world stripped down to briefly summarized essences, a world snipped clean of the annoying underbrush of ambiguity and complication. "
What's most impressive about Keller's article is that she referred to many other people such as professors from UCLA, Northwestern University, MIT, and all these amazing universities to get a real scoop of their opinion on PowerPoint. These credible resources boosts up the quality of her article, totally backing up her argument. Although not all of the quotes that she mentions is on her side of the argument, they still provide good reaons, justifying thoroughly for each side. Especially because PowerPoints are used mostly among teachers conveying information to students in lectures, she was smart to interview all these college professors. However if she also interviewed business people or those that are related in marketing that also involves a lot of trade of information through PPt, it could've broadended the reader's perspective of not just judging PPT based on educational uses. Overall I think Keller did a well job to persuade her readers-I really like the mockery tone that she used to criticize Microsoft. It brings interest in to the article as well as persuasion.
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