This article published by The Atlantic and written by P. Nash Jenkins, is about a Indian website that is unlike any other online dating website. Unlike online dating websites, this Indian websites skips all the dating part and goes straight to marriage. It is a fast way to have an arranged marriage. The user meets another user and, if both users like each others profile information, automatically already start planning their wedding. The huge need to get married for social standards is what gets the website running and so popular, it is a easy and fast way to find a husband or wife.The majority of the users are middle class Indians who are looking to find their future husband and wife to go up on social statuses.
This is very informal. The author writes it as if he was speaking to the reader, using personal pronouns and telling personal experiences and stories to the reader. It uses analogies as well. It talks about other online dating websites, such as eHarmony and also mentions Grindr, Tinder and GayRomeo , which are apps for finding dates as well. He also comments on studies made by colleges such as University of California-Berkeley about online dating and the risks that it brings. He also gives many statistics about online dating websites, stating that "There are 44 million Indians who now have smartphones, giving casual-encounter-driven 'hookup apps' like Tinder a huge market. " Also, Jenkins tells anecdotes about different people who have been beneficiated by these social networks and apps, for example Kevin, who is an homosexual Indian who found his husband through a social network. Over all, the article had as a purpose to inform the reader about all the new technological ways to find your "soul mate" and encourage the reader to try these, even though the author states that it never worked for him.
http://www.theatlantic.com/health/archive/2013/12/indias-dating-sites-skip-straight-to-the-wedding/281817/
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