13. The Real Guide to Using Twitter.

   This post on The New Yorker by Caitlin Kelly talks about the "right" way to use the social network Twitter. Kelly gives some advices on what to do and what not to do on Twitter in order to have as many followers possible. She starts by giving the "Basics" of how to use Twitter. Her advice include, how to use hashtags, what not to put your Twitter name as, what to tweet about, who to tweet, and other advice like how to favorite and retweet other people's tweets. Kelly then goes into the "Advance" way of using Twitter. She first explains that to follow her advice on that section, one must have been  using Twitter for a while. She advises the reader to make virtual friends and prank them by tweeting them sarcastic things, or inside jokes. She then creates an "Extra Credit" section where she gives a more personal advice: who to follow. She states how it seems a good idea to follow friends, family, work friends and people you know, however it is better to just follow celebrities and bots, and her last advice is to never tweet real things, only superficial.
   This post was written in an informal way. Kelly opens the post with a quote from Times Magazine about Twitter, making it seem to be a formal post. However, the rest of the post is full of sarcasm and stereotypes. Kelly stereotypes the twitter users as people who spend the whole day tweeting about useless things and personal opinions that do not matter to anyone except themselves. To make her point, she uses a lot of sarcasm, for example the last sentences of the post, "Tweet like a person—someone with feelings, passions, loved ones, a basic grasp of grammar—and you will only get hurt.Never tweet real things." She uses also an Analogy to the Television Show "The Bachelor." These rhetorical devices make the post informal and easy to read, which is what captivates the attention of the readers.


http://www.newyorker.com/online/blogs/shouts/2013/10/the-real-guide-to-using-twitter.html