Bill Carter write his essay about the economical change in the advertising world. This change is the decreasing number of viewers that watch commercials in the first three days of new television series. The decrease in number is a response to the growth of other possible medias besides TV, such as tablets, mobile, and computers through downloads. As a solution, the advertisement companies decided to change the number of days since the release of a show from three to seven. Also, instead of giving the option of skipping commercials, agencies made them obligatory to watch now.
Carter uses formal and informative language in his article. Throughout his essay, he provides enough information and explains concepts to the readers so that they will understand what he is talking about. And since the first paragraphs of his essay are dedicated to make readers understand his theme, his whole essay has a good flow. He provides statistics from big TV companies and in the end presents to the readers the solution they and the advertisement companies took.
http://www.nytimes.com/2013/11/04/business/media/networks-want-advertisers-to-pay-for-delayed-viewing.html?hp&_r=0
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