Consuming more Energy
Drinks than you might Think
Katie Clemency wrote an article of “Consuming more Energy
Drinks than you might Think”. As consuming of energy drinks is increasing,
there is a big group of consumers that we had not thought of, and they turned
out to be moms. When we think of energy drinks, the image of strong bustling
young males exercising comes to mind. But many busy moms had been consuming
energy drinks. Moms are switching from coffee to energy drinks, whether it is
because of the taste or calorie. So the energy product companies started to
release new products that look more feminine and women-friendly. The problem is
they are not seeing any success to the new releases yet.
Katie Clemency starts out her article by listing the famous brands and names of energy drinks. Then she introduces the fact that women take up a big part of consuming energy drinks instead of coffee. Until now the companies had mostly or only thought of young male audiences buying their product. So she explains how the famous brand companies have let out new products that look more feminine and added new labels that thought would attract more attention from women consumers. Expectation for the new products was very high, but turns out that the original bust-men imaged energy drinks were on the lead. She gave enough information describing how the companies gave out new ideas for the feminine drinks, but she should’ve gave more specific data on how much women consume the drinks on a regular basis. She also lacked credibility in her statements. On the other hand, she organized her paper putting mini headers every time when introducing a new topic. Also she used creative use of her language so the paper was very fun to read. Overall although she lacked credibility in her paper, she succeeded in keeping the reader’s attention throughout the article.
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