The article is fairly simple; the author comments on how overly-enthusiastic people can get about small things, especially cameras. The author, Nick Bilton, says that he once wrote an article concerning cameras of the brand Leica, on how many owners claimed that it had good quality without having many "bells and whistles", as he put it. Bilton says that within hours, his email, Facebook, and Twitter were filled with vehement messages calling him out for different reasons: Canon fans criticized his failure to mention Canon cameras. Nikon fans wrote about their complete disproval of Leica. There were even some who avidly defended old-fashion film cameras, but the most aggressive messages came from Leica owners, who did lots of background research and pointed out that his sources were unreliable. There was one polite reader who wrote to Bilton, Mr. Seigel, who commented on how agressive people became over such a trite subject. The article ends with a quote from a man who reviewed a Leica camera, and told people not to post hateful stuff just to make a scene.
Like I said, the article is simple, but very thoughtful and informative. the author starts off making general claims, then narrows it down to the issue he wants to talk about specifically: overly enthusiastic/aggressive camera-users. The author makes his point, but lets the reader decide what to think. It's an issue that many people don't notice, and is actually quite peevish if one thinks about it. It's written in first person, which gives it a more relatable feel. The author also doesn't use overly bold statements, probably not to incite further anger in hateful commentators; the only bold-ish bit is the quote at the end. The quote is a satisfying closure to the article as well; it didn't leave me hanging like other articles tend to do.
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